tag:blogger.com,1999:blog-4446354667003928837.post1544201945623049609..comments2023-06-15T20:59:05.388+08:00Comments on Conversion Room - APAC: Shoes of Prey - Using Custom Reports to identify influential pagesUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4446354667003928837.post-28286210773775318992011-08-06T19:52:03.023+08:002011-08-06T19:52:03.023+08:00Hello Michael,
We have automated the reports that...Hello Michael,<br /><br />We have automated the reports that you have built and equipped it with some additional features using <a href="http://www.tatvic.com/excel-add-in-tatvic-free-trial/" rel="nofollow">Tatvic Google Analytics excel addin</a>. We name it <b>"Page Importance Level Scorecard"</b> and it can be downloaded from <a href="http://www.tatvic.com/blog/google-analytics-custom-reports/" rel="nofollow">Tatvic Blog</a>.Rakesh Mnoreply@blogger.comtag:blogger.com,1999:blog-4446354667003928837.post-56765526448486592092011-05-28T09:46:01.467+08:002011-05-28T09:46:01.467+08:00Chris - thanks for the feedback. What you say is v...Chris - thanks for the feedback. What you say is very valid in terms of the difference between pageviews, visits, and visitors. We were using pageviews as a proxy for visitors/visits leading to sales and didn't mean to use "people" literally in this context.Michael Foxhttps://www.blogger.com/profile/10710309164831759299noreply@blogger.comtag:blogger.com,1999:blog-4446354667003928837.post-83160003233833127732011-05-27T09:56:14.866+08:002011-05-27T09:56:14.866+08:00First, thank you for posting this Blog entry. This...First, thank you for posting this Blog entry. This is a very useful study. However, I have to disagree with one of the statements made, but not with the spirit of the analysis.<br /><br />"We then divided Total Goal Completions by Pageviews (on a separate spreadsheet) to discover what percentage of people who visit a particular page end up making a purchase". <br /><br />When the Goals Completed is divided by number of Page Views for a given period, the answer does not indicate the number of "people" who have converted to a purchase (purchase being defined as a goal completion). Instead, it demonstrates how many average Page Views it takes to complete a purchase on that goal funnel. Page Views are not an indicator of people (which equates to Visitor or Unique Visitor), since the number of Page Views that are possible per Visitor varies per person. This can seem like a technicality on the surface, but since Google Analytics measures Visitors by counting the number of __utma cookies that exist on each physical computer, and each user can both delete cookies, and have multiple __utma cookies on their systems at any given time (one for each browser used to access a Google Analytics tagged website), the actual count of users is variable at any given time. Page Views becomes the only reliable statistic rather than user counts since it truly represents a view, regardless of user or person associated, and is not detracted by the number of cookies on a system -- the more the merrier.<br />The measure you've outlined very useful, but it represents views of the particular page that is being measured by the goal attributed to it, not the number of visitors who made purchases. <br /><br />Thank you, again, for posting this article. It was very helpful, and I appreciate the opportunity to add my comment.<br /><br />Chris<br /><br />MM2 AnalyticsAnonymoushttps://www.blogger.com/profile/10398398899687042281noreply@blogger.comtag:blogger.com,1999:blog-4446354667003928837.post-79448251915692559522011-01-26T01:35:49.146+08:002011-01-26T01:35:49.146+08:00I totally agree that looking at the correlation be...I totally agree that looking at the correlation between pages viewed and sales can reveal insights, but as you mentioned, it's VERY important to make sure you're looking at the cause and not the effect.<br /><br />This is covered in detail here:<br />http://online-behavior.com/testing/cause-effect-and-split-testing-1072Ophir Prusakhttps://www.blogger.com/profile/03348803775041769975noreply@blogger.com