A few weeks ago we launched Multi-Channel Funnels, a powerful tool to help you understand all the online interactions that lead your users to conversion. With five insightful reports, you can now measure the full conversion path, from first interaction to last click. More important, Multi-Channel Funnels provides actionable analysis about how your marketing channels work together, and answers key questions such as:

• How much time does the average user take between first interaction and conversion?
• How many interactions does it take to convert?
• Which of my marketing channels are “assisting” conversions and which are “closers”?

To help you get the most out of this tool, we’ve scheduled a webinar to walk through the new reports and go over common uses with Bill Kee, the Product Manager for Multi-Channel Funnels.

Title: Getting started with Multi-Channel Funnels
Date: Wednesday November 2, 2011
Time: 8am Thailand/Indonesia, 9am Singapore/Malaysia/Philippines/China, 10am Japan, 12pm Sydney/Melbourne, 2pm New Zealand
Register for the webinar

Have questions about Multi-Channel Funnels? Send them to us ahead of the webinar so we can make sure to answer them. You can also vote for the questions you want to see answered most. You can submit your questions on our Google Moderator page.

If you can't attend the webinar, please check the Google Analytics YouTube Channel for a recording about a week after the live event. You can also read more from the initial announcement of Multi-Channel Funnels and watch a video about the tool.

We hope that you will be able to participate!

Posted by Nagalakshmi V, Product Specialist, Google Asia-Pacific

Calling all website owners!

Have you ever wondered whether your website is working hard enough to bring you the revenue that you deserve? Have you ever wondered if a picture on the left side of your landing page works better than if the same picture is placed on the top? Or how about if you have no pictures at all? How do you decide which is better?

Google Website Optimizer can help you decide which design increases your website’s effectiveness among its visitors. You can test out different experiments and build your site based on actual data rather than guesswork.



Prissilia Kho, a Google Analytics and Google Website Optimizer Specialist based in Singapore, will hold the first of a series of webinars on Wednesday, 1 December 2010, to introduce new users to Google Website Optimizer. This webinar is designed for beginners who want to learn more about this free tool that helps them experiment with different layouts of their website.

The topics that will be covered in this webinar include:

• The benefits & features of Google Website Optimizer
• How to get started with Website Optimizer
• A/B Testing
• Multi-variate Testing
• Case studies

There will also be a Q&A session after the webinar. This is your chance to have your Google Website Optimiser questions answered by the experts. Please submit your Google Website Optimizer questions here and we’ll try to answer them live during the session.

Are you interested in getting started towards having a better website? Click here to register.

To attend the webinar, you only need a computer with an Internet connection and a speaker. The webinar will be held on Wednesday, 1 December 2010, 2:00PM - 3:00PM Singapore, Malaysia, and Philippines time (1:00PM - 2:00PM Jakarta and Thailand time).

Posted by Prissilia Kho, Google Analytics and Google Website Optimizer Specialist, Google Southeast Asia