Introducing the Japan and Asia-Pacific Conversion Room

Google Analytics, Google Website Optimiser, Search Funnels, AdWords Conversion Tracking - these are some of our favourite tools for measuring and optimising conversions on websites. These tools help you to maximise your returns on investment whether your site exists to share information, generate leads, or make sales.

Today we introduce the Japan and Asia-Pacific (JAPAC) Conversion Room and Blog. Over the last two years we have seen a tremendous uptake of Google’s conversion products in this region, celebrated many success stories with users, and witnessed the development of local expertise. The JAPAC Conversion Room aims to inspire JAPAC (and global) online marketers towards maximising conversions through sharing success stories and expert tips from this region.

Who will post?
Our Google Analytics and Conversion Specialists will post on a regular basis. With Specialists sitting in Australia, New Zealand, Singapore, China, India, and Japan, we can guarantee you a variety of perspectives! We will also have guest bloggers from our Google Analytics Certified Partners and conversion product users.

What will we blog about?
Expect to see advanced usage tips, and case studies from digital marketers about successfully using Google’s conversion products to increase conversion rates. We already have a few exciting posts coming up. Over the next few weeks, we’ll walk you through how Swissotel increased their ROI through insights gained from Google Analytics’ advanced segments, and how Shoes of Prey kept an eye on Google Analytics’ Intelligence Alerts to discover new marketing partners.

What would you like us to blog about?
We would love this site to host content that is relevant for you and your needs. What would you like to learn more about? Which features would you like to understand better? What types of case studies are you interested in seeing? Tell us on our Google Moderator page and we will do our best to bring you what you want.

And we would love to hear from you as well. Use this blog’s commenting feature to share your insights, success stories, and solutions in response to the articles that are posted.

How can you stay up to date?
We aim to post new content on a regular basis. There are several ways for you to keep up to date with the new content:

• Subscribe to the RSS feed
• Subscribe to our email updates using the box on the right
• Follow @googleanalytics on Twitter

Stay tuned!

Posted by Vinoaj Vijeyakumaar, Google Analytics Solutions, and James Toepfer, Google Customer Marketing Manager