Looking towards the future of Google Analytics

Earlier today at the Google Analytics User Conference in San Francisco, we shared a look at a new version of Google Analytics. We’ve also reached out to a small group of Analytics users to participate in the testing. If you’re part of this group you’ll see a link to the new version in your Analytics account. We’re starting small, and we’ll gradually roll the new version out to everyone.

Our goals for the new version are to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality. Many of the changes in the new version are the result of your feedback. For example, you can now view multiple advanced segments without needing to also use All Visits. You’ll find some of the other most requested features like multiple dashboards in the new version as well.

We’ll be sharing many more details about what’s new along the way with a new series on the blog focused exclusively on the new Analytics. In the meantime, if you want to be considered for the test, visit the beta sign-up page. Using the new version won’t change how Google Analytics reports your website traffic, and you can continue to use the current version while testing the new Analytics.

As you start using the new Google Analytics, you should also check out the updated Google Analytics Help Center and the Report Finder, which will show you where to find your favorite reports in the new version. We’ve also set up a new category in the Help Forum where you can ask questions and discuss the new version.

This release wouldn’t have been possible without your feedback. Please continue to send us your feedback as you start using the new interface.

Happy analyzing!

Posted by Trevor Claiborne, Google Analytics Team