More improvements in the New Google Analytics

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates.

Over the last few months we have been showcasing what’s new in the latest version of Google Analytics. The Google Analytics Product and Engineering team have been contributing a series of posts on the latest round of improvements. Head over to the Google Analytics blog to find out more:

Improvements in mobile reporting. Internet traffic from mobile devices is growing rapidly with smartphones and tablets expected to outsell computers this year. Now you’ll see a new Mobile section in Visitors reporting. Inside this section you will see two new reports: a Mobile Overview report, and a Devices report. Find out more in the full article.




Improvements in Map Overlay Reports. The Location report is widely used for discovering which parts of the world your visitors are coming from. For some countries you were able to drill down to a regional (e.g. province or state) level. Now region level maps are available for over 170 countries! That’s not all. The team have also introduced a magnifying glass feature that allows you to easily view information when there are tightly clustered dots on the map. Find out more in the full post.




Pilot the Webmaster Tools integration. On this blog we often focus on how Google Analytics can benefit marketers. But webmasters can also get a lot out of Google Analytics. One of the most powerful weapons in their arsenal is Google Webmaster Tools; and now it is being integrated into Google Analytics. Read the full article to find out more and to sign up for the pilot.




What’s new about Analytics Intelligence? Intelligence reports are a quick and convenient way of understanding what has significantly changed within your traffic in recent times. These reports have been greatly improved upon in the new Google Analytics. Read the full article to learn more about the new overview report, full-text searches, event sorting, and usability improvements.




The Making of Google Analytics v5. What did it take to redesign and deploy Google Analytics from the ground up? Watch these videos of members of the team discussing what went on behind the scenes.




Make time to explore the new Google Analytics. There have been many enhancements to make this an easy-to-use yet powerful tool to glean insights from and take action. Subscribe to this blog to stay up-to-date on the latest on Google Analytics.

Posted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia